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Big dreams require a little delusion.

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Starting a business is scary.
Sending big numbers is scary.
Raising your rates is scary.
Putting yourself out there is scary.

But do you know what scared me even more?

The thought of spending my life helping build someone else’s dream…
instead of putting on my big girl pants and building my own.

So I started doing all the scary things and realised this:

The more you do something, the less scary it becomes.

Confidence isn’t something you magically wake up with one day.

It’s built through repetition.
Through uncomfortable moments.
Through doing the thing you were convinced you couldn’t do.

Every time you step outside your comfort zone you build:

ᝰ confidence
ᝰ resilience
ᝰ self-trust

And in my opinion… if you want to build a successful business, you need all three.

The matter of fact is:

You don’t become confident and then start.

You start and confidence follows.